Wales: A Sleeping Giant in the Game Industry

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The game industry is extremely inclusive. Unlike Hollywood, you don’t need endless funds to create a thing of beauty, and often, the smaller the budget, the bigger the surprise.

Gaming is a medium that almost anyone can get involved in, and some of the best games we’ve had in recent memory are indie developed. Just take a look at the accolades that Hellblade: Senua’s Sacrifice and Cuphead have received this year alone!

Despite the obvious success of indie gaming, it’s probably fair to say that there’s a perception that Japan and North America are the real heavyweights of gaming, both indie and otherwise. If Senua’s Sacrifice is used as an example, though, then that’s changing and gaming is starting to expand its borders.

With Ninja Theory being based in England, Inside creators Playdead being based in Denmark, and Unravel’s ColdWood Interactive based in Sweden, there’s a thriving industry based outside of the historical battlegrounds. These games are big hitters too and aren’t simply here to make up the numbers.

All of this got me thinking. Being an extremely proud Welshman, I’ve started to look at my own country and what it’s offering. As a result, I’ve discovered a wealth of talent behind some truly innovative ideas and a community that’s starting to really thrive.

Wales has a whole host of development studios. With the support of umbrella organisation Games Wales, Cardiff has been identified as one of the leading UK cities in game development.

In fact, Games Wales sum up the philosophy of Welsh gaming pretty well:

  • To champion Wales as a place to make games.
  • To champion the games industry in general.
  • To grow the Welsh games industry.

Having looked at a number of Welsh developers already, it’s easy to see why that philosophy is turning into reality. I don’t expect you take my word for it though.

Over the coming weeks and months, we’ll be running features on 7 of Wales’ game developers. We’ll take a look at the games they’re working on, the methods they use to make themselves stand out, and we’ll even chat with them about their biggest influences.

For me, they’re Wales’ Magnificent 7. And I’m going to show you just how deep the rabbit hole goes.

Owain on Twitter

I’m a proud Welshman that gets as much time on my PS4 as my fiancé allows me.

I’m also a massive foodie, big sports fan and currently preparing for the upcoming zombie apocalypse. To read my ramblings, feel free to follow me on Twitter.

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