Humble Bundle has been one of the best things to happen to the game industry in recent years. The way the organization operates is relatively simple, yet highly successful. They work with game publishers to provide cost-efficient game bundles to gamers, and then allow the customers to decide for themselves where there money goes, with the options being the game devs, Humble Bundle, or most notably, charity.
Through the pure intentions of the organization and the goodwill of developers, Humble Bundle has raised $106 million for charity since its founding. The fact that this was done through allowing gamers to purchase fantastic bundles at terrific rates shows just how much of a win-win this undertaking has been.
And, as a proud subscriber to the Humble Bundle Monthly service, I can attest to the incredible value the organization offers. Each month, for just $12, myself and many others receive well over $100 worth of games, with one or two AAA titles included every time. It sounds too good to be true, I know, but somehow it works. Humble Bundle has thrived, charities have received $106 million, and countless gamers have got their hands on quality titles for far less than they’d have otherwise paid.
Given that Humble Bundle has done so well, why would they choose to work with IGN now? According to their announcement, it’s because IGN can give them the support they need to pursue “even bigger things.”
We have nothing against IGN — let me make that clear. But I can’t help but feel concerned over this development. Until now Humble Bundle has been a successful non-profit organization. It’s difficult for me to imagine that a massive corporation like IGN would acquire Humble Bundle without shifting it away from its non-profit roots. Of course, I have no doubt that under IGN Humble Bundle will gain many advantages, with the most obvious being that it’ll reach many more gamers. But what are the true intentions behind this acquisition? Are they as pure as the intentions that have driven Humble Bundle until now?
According to John Graham, one of Humble Bundle’s cofounders, the plan isn’t to change anything. That is, for now, at least. “We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already.” That’s not very reassuring, if you ask me. With a big business like IGN calling the shots, there’s a chance the value and benefit that Humble Bundle has offered both gamers and charities will decline.
Whether or not things will improve, get worse, or simply stay the same is anyone’s guess at this point, as very little information regarding the acquisition has been released. In any case, I think I speak for most of us when I say that I genuinely hope Humble Bundle doesn’t go downhill from here. It would be such a shame.
What are you thoughts on the acquisition? Will you continue to purchase bundles? Be sure to let me know what you think in the comments below.